Email marketing automation involves using specialist tools to create automated email marketing campaigns that are triggered by a customer action. Let’s break that down a bit more. Continue reading What is Email Marketing Automation and Why is It Important?
Google AdWords is an excellent tool for generating new leads for your business. Whether you want potential new customers to contact you by email or phone, AdWords’ campaigns can deliver results with an impressive return on investment. Continue reading Creating Lead Generation Ads in Google AdWords
To get leads into your sales funnel using marketing automation, you need to target the right people and then get them to click through to your website using AdWords or another source of traffic. Continue reading Content Tips for Lead Generation Landing Pages