To get leads into your sales funnel using marketing automation, you need to target the right people and then get them to click through to your website using AdWords or another source of traffic.
Whatever industry you are in, there are probably hundreds if not thousands of keywords you could attempt to target with an SEO strategy.
If finding and then nurturing leads is important to your business, you can use your website to capture leads.
You’ve probably heard of keywords and understand their importance to Google AdWords campaigns.
Google loves websites that load fast. So much so, in fact, that it developed a free tool for website owners which not only tests how quickly your website loads, but also tells you the things Google thinks is slowing it down.
Many people, including some who claim to be SEO experts, ignore social media when considering SEO strategies. They might see social media as a positive digital marketing tool, but they don’t get the connection between social media and SEO.
Marketing automation is all about return on investment. There are lots of factors that influence this return, but right at the start of that chain of factors is traffic to your website.
As there are so many parts to an AdWords campaign, it’s easy to understand how things can go wrong. It can be costly when this happens.
Are you competitor’s beating you in Google for key search terms? This is frustrating as it means they will be getting traffic that could be going to you.
Marketing automation is a term that is often misunderstood.
AdWords campaigns can succeed or fail based on the quality of the landing page.
There are lots of things that can cause you to have a bad ranking in Google.