Having a hard time keeping a customer engaged in your website? Here are some general tips in user-friendliness, content, and programs to capture your target audience. So you’ve taken the first step into modernizing your business by having a website. Congratulations and welcome to the 21st century! Now that you have this uber-essential marketing collateral, … Continue reading How to Entice Customers to Go Back to Your Website →

SEO is a topic that covers a wide range of areas. On-page SEO is one of those areas. Others include off-site SEO (such as link building), local SEO, and international SEO.

HTTPS is about security and encryption, but does it have anything to do with SEO?

Do you check the performance of your website on Google Analytics? Do you get a regular report from your SEO company in Auckland that includes

If you have talked to an SEO company in Auckland about improving your website’s search engine rankings, or you have read about the topic on the internet, you have probably come across the term duplicate content.

Page titles are important for SEO, and for your wider online marketing strategy, for several reasons. Those reasons include:

Images are beneficial to your website for a range of reasons. This includes bringing your pages to life as well as to provide more informative content to visitors.

Email marketing automation involves using specialist tools to create automated email marketing campaigns that are triggered by a customer action. Let’s break that down a bit more.

Google AdWords is an excellent tool for generating new leads for your business. Whether you want potential new customers to contact you by email or phone, AdWords’ campaigns can deliver results with an impressive return on investment.

Search Engine Optimisation known as SEO can be the difference between a flourishing business and one that’s just scraping by. Throughout this, we will define  and discuss the fundamentals of SEO.

There are lots of reasons why business owners ignore SEO in Auckland. This includes a lack of understanding of what SEO does as well as the thought it only works for large websites and companies.

To get leads into your sales funnel using marketing automation, you need to target the right people and then get them to click through to your website using AdWords or another source of traffic.

Whatever industry you are in, there are probably hundreds if not thousands of keywords you could attempt to target with an SEO strategy.

If finding and then nurturing leads is important to your business, you can use your website to capture leads.

You’ve probably heard of keywords and understand their importance to Google AdWords campaigns.

Google loves websites that load fast. So much so, in fact, that it developed a free tool for website owners which not only tests how quickly your website loads, but also tells you the things Google thinks is slowing it down.

Many people, including some who claim to be SEO experts, ignore social media when considering SEO strategies. They might see social media as a positive digital marketing tool, but they don’t get the connection between social media and SEO.

Marketing automation is all about return on investment. There are lots of factors that influence this return, but right at the start of that chain of factors is traffic to your website.

As there are so many parts to an AdWords campaign, it’s easy to understand how things can go wrong. It can be costly when this happens.

Are you competitor’s beating you in Google for key search terms? This is frustrating as it means they will be getting traffic that could be going to you.

Marketing automation is a term that is often misunderstood.

AdWords campaigns can succeed or fail based on the quality of the landing page.

There are lots of things that can cause you to have a bad ranking in Google.