There are lots of things that can cause you to have a bad ranking in Google. This includes your backlink profile (or lack of it), the keywords you use, and much more. Website design can have an impact on your Google ranking too. In fact, it can have a big impact, which is why you need a website designer who understands SEO in Auckland.
What are the things you should be aware of, though? Here are five website design reasons that could be the cause of your current bad ranking in Google.
1. Design that is Not Mobile-Friendly
Most business owners know that increasing numbers of people now access the internet using a mobile phone, so having a website that displays on all sizes of device is essential. You must take this a step further, however, if you want to maximise your ranking in Google.
This means not only make your website viewable on a phone, but also ensuring it is mobile-friendly. Some of the things you should consider include:
- Making sure all the text on the website is easy to read on a phone
- Ensuring links and buttons are easy to tap – remember, a mouse pointer has much more precision than a finger, so you need to take this into account
- Making sure all functions work equally well on mobile as they do on the desktop version of your website.
2. Usability Issues
Following on from the last point, your website should be as easy to use as possible on all devices. This means following internet norms and best practices in terms of the layout of your pages, as well as making all the content and sections of your website easy to find and navigate around.
3. Poor Site Architecture
Your website should also have a good, logical structure. This is important for the usability point above, but it is also essential to get your website properly indexed in Google.
After all, every Google search result must be in the Google index. The search engine puts pages in its index when it finds them. The primary method it uses for doing that is by following links.
Therefore, your website needs a good navigational structure as well as a good internal linking strategy. This will help ensure Google finds all the pages on yoursite.
Once Google finds your website’s pages, it needs to understand what those pages are about. The main way it does this is by analysing the content on the page. This includes everything from the text to the headlines to the page title to the images. You must, therefore, have good quality content on your pages.
When looking at this part of your website’s design, you should also try to think as Google does. When it gives its users a search results page, its primary objective is to answer the user’s query. What Google doesn’t want is people clicking to your website but then clicking back because they didn’t find what they were looking for.
So, make sure visitors to your website find the information they need.
5. Speed Issues
Users love fast-loading websites, so Google loves them too. If yours loads slowly, this could be a cause of your bad ranking in Google. Usually, website speed issues are related to the design of the website, so it’s an important issue to address.
Website Design and SEO in Auckland
The fact is, website design and SEO now go hand-in-hand. Therefore, the best option for your business is to get a website designer who understands SEO and can optimise your website.