SEO Services in
The right SEO strategy will improve your rankings on Google search results pages for the keywords that are most important to your business. This will increase the traffic visiting your website and it will improve conversions from that traffic.
At Marketing Hack, we know how to develop and implement an SEO strategy that achieves these results.
Our team of SEO experts uses tried and test techniques that adhere to Google’s policies and guidelines. This ensures the improvements we achieve for your website are as good as possible as well as ensuring they last.
Are you ready to get more traffic to your website? Do you want your website to generate more leads and sales? Get your Free SEO Audit (worth $1,000) from Marketing Hack today.
What We Do
You’ve probably seen in the past emails and other advertising messages promising you first position on Google search for a hundred bucks. Our approach is the opposite of that.
You see, there are simply no shortcuts to SEO and anyone who tells you differently is dishonestly trying to get some of your hard-earned cash.
At Marketing Hack, however, we want to build a long-term relationship with you by working on an SEO strategy that continually delivers results that you can measure as a tangible return on investment.
This brings us to the second undeniable truth about SEO – SEO is an ongoing process.
With us, you remain in control and there are no long-term contracts. However, we will design your SEO strategy for the long-term as this is the only way to move up the rankings on Google’s search results pages and stay there.
Clearing the SEO Fog
Designing and implement an SEO strategy that delivers real results for your business requires expertise and experience. However, the process is not complicated. In fact, SEO is good old-fashioned marketing tailored for the big search engine beast that is Google.
In straightforward language, that means three things:
- Making sure you have an optimised website so that, a) Google understands what you offer, and, b) Google likes your website
- Creating fantastic and super-relevant content on your website that visitors will love
- Publicising that content to ensure as many people as possible know it exists
Our expertise matches with this exactly. That expertise includes:
- Understanding what Google wants as we stay 100 percent up-to-date with all Google briefings, notifications, blog posts, research, and more.
- The ability to create brilliant content that is relevant to different users at different times. This includes creating content that answers very specific search queries. Doing this is one of the best ways to increase sales achieved from SEO.
- Being able to publicise your content and get those all-important backlinks (you can read more on backlinks below).
How Google’s Search Engine Works
Another important thing to understand when developing an SEO strategy is how Google’s search engine works. Here is a brief overview:
- Once Google knows your website pages exist, it will crawl them and put them in its index. That means reading the text and other elements of the page and putting all that information into a big database.
- Google responds to a user’s search by applying its algorithm to the keyword used. That algorithm identifies the pages in its database (index) that are relevant to the search and it then ranks those pages.
Having an SEO strategy is important for both parts, but the second one is the most challenging. To be successful, you need to know what Google wants. Here are the main points:
- Understandable website – the first thing Google wants is to be able to understand your website. Without getting too technical, this means using programming languages and website platforms that Google’s crawlers can read. It also means having a good text-to-code ratio on the website. After all, Google can’t tell very much about the content of a page from code. It needs text to do this, so the text-to-code ratio must be heavily in favour of text.
- Technically sound website – for most things, Google doesn’t care how you design your website. However, there are some things which it regards as being absolutely critical. In addition, there are things that either Google or SEO experts recommend if you want to improve your position in Google search. The critical items include ensuring your website works properly on mobile and making sure it loads fast. The recommended elements include optimising page titles, URLs, and on-page content.
- Excellent content – if you read SEO advice from Google, there is one clear message that key people in the company make repeatedly and passionately. That advice is that the most important thing you can do to improve the position of your website’s pages in Google search is to make the content on those pages as good as possible. Google wants to list the best websites at the top of search results pages. Making your content as good as possible is, therefore, essential.
- Content that other people like – Google’s search algorithm uses ranking factors to determine where to position a website on a search results page. In fact, there are 200 of these factors. One of the most important is links. Google treats links as votes for the page. The more people you get to link to your page, therefore, the better (see the section on link building below for more information on this). The best way to achieve this goal is to create content that people like. If they like it, they will link to it.
Our Approach to SEO
You can split our SEO strategy into eight main categories. They are all essential.
The categories are:
- Google Search Console and Google My Business
- Keyword research
- Website optimisation
- On-page optimisation
- Content creation
- Link building
- Lead generator
- Measure and optimise
Let’s look at each in more detail.
Google Search Console and Google My Business
Google Search Console and Google My Business are both tools you can use to manage your business on Google. You can’t use these tools to guarantee a top spot on search results pages, but they will help.
Both tools a very different. Here’s what they do and why they are important.
- Google Search Console – Google Search Console lets you tell Google your website exists, plus you can upload a sitemap, so it knows all your website’s pages. You can then monitor your website in Google, including checking any errors that the search engine finds. We’ll help you optimise Google Search Console, including helping you correct any errors.
- Google My Business – Google My Business is a free tool from Google that lets you upload details about your business. This includes your name and address, your contact details and website information, and other details including photos of your business, your opening hours, and more. Google then displays this information in a range of its products including on search results pages and on Google Maps. It is an essential tool for all businesses, but it’s particularly important for local businesses. We’ll optimise your Google My Business Listing.
Keywords are the central component of any SEO strategy. They are the phrases that people type into a Google search box when looking for information, a service, or a product. To get as much traffic from Google as possible, you need to appear high on search results pages for the keywords that are most important to your business.
Our skill is identifying those keywords. We do this by striking the right balance between getting you more traffic and getting you the best possible quality of traffic.
We consider a number of factors when selecting the target list of keywords for your SEO strategy. This includes:
- Monthly searches – we use various tools to get an accurate estimate of the average number of monthly searches for the keyword.
- Competition – we also look at the competition that exists for that keyword. In some situations, it may not be worthwhile targeting a keyword if the competition is too great. This applies to all keywords, including those that have a large number of monthly searches. This is because you will get better results (i.e. more sales or leads) from other, less competitive keywords.
- Search intent – another factor we consider is the intention of the person doing the search. For example, is the searcher looking for general information about the keyword or are they someone who is looking to make a purchase? If they are looking to make a purchase, are they at the start of looking for the right product or are they ready to buy now?
- Longtail keywords – longtail keywords are keywords that are typically three or more words long. They can sometimes be very long and, as a result, have low monthly search averages. For this reason, many people avoid them. However, identifying the right longtail keywords can be very lucrative. This is because there is often not a lot of competition for these keywords, making it easier to rank in a high position on search results pages. In addition, longtail keywords can have very clear buying intent.
The end result of our research will be a list of essential keywords to target.
The next thing we will look at with your SEO strategy is your website. Our objective when doing this is to optimise it to ensure it meets all Google’s guidelines and recommendations. This includes the following:
- Checking errors in Google Search Console and in our own analysis tools. We have website developers who can correct these errors, or we can make recommendations that you can then pass to your own website developers.
- Analysing how your website appears on mobile websites. You need to optimise it for mobile to ensure it displays properly, but this is only the minimum. In addition, all the features and functions of your website should work 100 percent on mobile phones and other mobile devices.
- Analysing the speed of your website. This analysis will identify areas for improvement. Again, we can action these points or pass recommendations to your developers.
- Checking the URL structure of your website. The best URLs include the page title. If your website uses a series of numbers and/or letters that are unreadable, we will devise a strategy to improve the structure. It is important you do this right, however, as your website can actually drop in search engine rankings if you get it wrong.
- Each of your website’s pages should have a unique meta description. We first make sure this is the case before optimising each meta description, ensuring it is the right length and contains that page’s target keyword.
- We will also, potentially, recommend adding anti-bounce features to your website. Bounce rate is a metric you may have seen in relation to your website. It refers to the percentage of people who visit your website but leave after only looking at one page, i.e. they don’t click to look at anything else. While this isn’t a fixed rule, Google generally regards a high bounce rate as negative. If your bounce rate is too high, we will look at anti-bounce features that could be added to your site.
This part of the SEO process is highly technical, but it is essential if you want to rank in as high a position as possible.
The next stage of our SEO process is to evaluate the content on your website pages. This includes the following:
- Identifying the main target keyword for each of your website’s pages
- Ensuring there is enough text on each page. This typically involves comparing your pages with your competitors and with other pages that rank better than yours. Ideally, your page should have more content than your competitors.
- We also check the page titles of your website pages. Specifically, we check to ensure they have the page’s keyword and we ensure they are the right length, recommending changes if needed.
- Header tags are important too. This includes the main heading that appears on your website’s pages as well as the sub-headings. The main heading is known as the H1 tag. It should include the main keyword of the page. We also optimise your page’s sub-headings.
- The next important element is to check the text on your page, ensuring it includes the main keyword. Specifically, the page should have the keyword the right number of times – not too many and not too little. The keyword should also be in the right places.
- Google also analyses the readability of your website’s pages, so we optimise that too.
- Latent Semantic Indexing is another factor we will look at. It is a bit technical, but essentially means ensuring there are phrases within the text of your website pages that are related to the main keyword.
- We’ll check and optimise image alt text as well. This is a description of the image on your page. That description should be informative plus it should include your page’s main keyword.
The objective of going through all the above steps is to make the pages on your website better than any of your competitors.
The above stages of SEO will identify various elements of content that must be created. This will be pages that require additional text as well as new pages that your website needs to target an important keyword.
At Marketing Hack, we have expert content creators who will write this content, ensuring it is optimised for the keyword and also ensuring it is well-written, informative, and interesting.
Getting links to your website’s pages is an essential part of SEO. Google treats each of these links as a vote for your website, i.e. links help Google understand how good and/or popular your website’s pages are.
We will firstly ensure you get links from high-quality websites, as link authority is an important element of link building. In other words, a link from a popular, well-known, and respected website is much more valuable than a link from a dodgy website that nobody has heard of before.
Our SEO experts will also work on various strategies to get as many links to your website as possible. This includes content marketing, social media promotion, and getting links from directories, among other things.
In addition, we will also analyse the quality of your existing backlink profile, taking any remedial action that is necessary.
If you remember from the start of this website page, our objective when implementing an SEO strategy is to get real results for your business, i.e. sales and/or leads. This means making the most of every person that visits your website. After all, there is no point implementing an SEO strategy to get people to your website if they then leave it without doing anything.
Therefore, we will recommend and, if necessary, can implement a lead generation tool to capture information about the people who visit your website but are not ready to make a purchase or enquiry.
A good example is adding an element to your website’s pages that encourages visitors to sign up to your email marketing list.
Measure and Optimise
The final but equally essential last stage of our SEO process is to measure the results and then carry out any necessary optimisation actions. This includes:
- Checking the improvement of individual pages on Google search
- Identifying new keywords that trigger a listing for your website in Google search
- Checking the number and source of backlinks
- Monitoring errors to ensure no new errors appear
- Reviewing the target list of keywords to identify new opportunities
We present this information to you in regularly and easily readable reports, so you can see exactly what you are getting for your investment.
Get a Free SEO Audit Worth $1,000
If you are ready to improve the position of your website in Google search to generate more sales for your business, book your free SEO audit with one of our experts today. This audit is normally $1,000 as it gives you a detailed analysis of what will increase the ranking of your website.